The world of social media is moving fast! So if you own a business in Vancouver, you will have to know what are trends. People searching for products, services, or entertainment make use of social media every day. But for businesses to become competitive they adapt to the new trends of Vancouver social media marketing.
This blog will break down the latest social media trends and strategies 2025 will be discussed for success. And you can, too, because once any small business working toward becoming a brand follows these tips, they can reach their audience also.
Key Social Media Trends in 2025
Here are the top five social media trends you need to start leveraging to grow your Vancouver business. These are:
1. Short-Form Video Content
Short videos are everywhere! And platforms like TikTok, Instagram Reels and YouTube Shorts are on the rise. People love short, entertaining, and compelling videos!
Why It Matters
- Short videos keep viewers interested.
- This makes them sharable, and they go viral easily.
- Creatives use it for product showcasing of all sorts.
How Vancouver Businesses Can Use It
- Create behind-the-scenes content for your business.
- Tutorials on how to use your products can be shown quickly.
- Use testimonials from customers in a video format.
- Use hashtags like #VancouverBusiness or #VanLife to reach local audiences.
2. Influencer Marketing with a Local Focus
Influencers are more trusted than ads. Influencers in Vancouver help businesses reach target customers face-to-face.
Why It Matters
- Loyal audiences follow influencers.
- They also make products feel a bit more human.
- As local cultural influencers, they know Vancouver and its audiences well.
How Vancouver Businesses Can Use It
- Engage influencers that have similar business values.
- Provide free products or discounts in return for promotion.
- Host giveaways with influencers to increase engagement.
3. Personalized Content and AI
People like content they think is personal. Corporate‐oriented content creation is aided by AI (Artificial Intelligence) that allows companies to create content for specific audiences, in other words, for every single customer.
Why It Matters
- Personalized content helps enhance customer experience.
- AI streamlines processes such as social media posts.
- It provides insights for companies about what their audience wants.
How Vancouver Businesses Can Use It
- AI tools can schedule and manage social media posts.
- Include the customer’s name in the contact information.
- Make product recommendations based on customer interests.
4. Social Commerce – Shopping on Social Media
Social media has long been more than just a medium for chit-chat. People now shop directly on platforms like Instagram and Facebook.
Why It Matters
- Customer shopping becomes even more convenient.
- This way, they can sell without a website.
- Social media platforms advertise products to the right set of audience.
How Vancouver Businesses Can Use It
- Create an Instagram or Facebook shop.
- Give exclusive social media follower specials.
- Share customer reviews and testimonials.
5. User-Generated Content (UGC)
UGC means user generated content, so it’s made by your customers. That could be product reviews, images of the product, or videos featuring your product.
Why It Matters
- Builds confidence in potential new clients.
- Show real people using your products.
- It gets even more people to share their experiences.
How Vancouver Businesses Can Use It
- Ask your customers to share pictures of your product.
- Share customer posts on your page.
- Build contests where customers can submit videos or reviews.
Practical Social Media Strategies for Vancouver Businesses
1. Focus on Local Engagement
Vancouver is a good city with an involved community. Connect with local audiences and make deep connections.
Tips:
- Engage with local online groups and forums.
- Use location-based hashtags such as #VancouverEats, #VanLife, or #SupportLocalYVR.
- Share local news and events.
2. Post Consistently
Regularly posting helps to keep your followers engaged. You have no consistency and people forget about your brand when you posting randomly.
Tips:
- Create a content calendar and plan your posts ahead of time.
- Post at least 3–5 times per week.
- Be consistent via scheduling tools.
3. Use High-Quality Images and Videos
Good visuals grab attention. By publishing poor-quality content, you can kill your business impression.
Tips:
- Get photos in natural light.
- Keep videos short and clear.
- You can edit your videos using free tools like Canva or InShot.
4. Run Social Media Ads
Ads help reach more people. Results like these can be achieved with even a small budget.
Tips:
- Work with location settings to reach general Vancouver customers.
- Experiment with different ad formats (e.g., images, videos, carousel ads).
- Results should be tracked, and based on results, tactics should be analysed and modified to achieve better growth.
5. Engage with Followers
Social media is about building relationships, not just selling.
Tips:
- Be prompt with replies to comments and messages.
- Caption your posts with questions to inspire conversation.
- Share user-generated content to show appreciation.
Bonus Tips: Make It Local, Make It Yours
Whatever the trend, make your content Vancouver-centric:
- Join local communities with hashtags like #VancouverFoodie, #VanEvents, or #VancouverBusinessOwner.
- Share some behind-the-scenes shots of your office/store to drive transparency.
- Highlight local events, holidays, or causes that your business supports.
Conclusion:
Social media marketing is an essential aspect of business in Vancouver. By following the latest social media trends 2025, businesses can grow their audience and increase sales.
Customers should be your main priority, short videos, local influencers, and social commerce can be used to gain success.
Need help with social media marketing in Vancouver? Contact Mapleweb for social media marketing services in Vancouver. Let’s scale to the next level of your business!