Making your Web Design while considering the following points can be helpful in reducing the Bounce Rate of your website;
Web site Personalization
Make your Web Design considering the Web site Personalization feature because it can be instrumental in reducing the Bounce Rate of your website. Your website should make visitors feel that it is made for them and they should be able to easily relate to the website.
Avoid Hard Sell Advertising
Avoid Hard-Sell advertising and selling on your website because it tends to leave negative impact on the visitors and most of the times results in visitors leaving the website immediately.