Visual appeal is fundamental to an effective Web Design. Visitors move on quickly if a Web Design lacks visual appeal and fails to attract and capture their attention. The first and most important impression on visitor is undoubtedly the visual one. That is why websites lacking visual appeal tend to have higher bounce rate.
By the careful use of colors and by proper placement of different sections, a website could be designed to have great visual impact. It is important to have something eye-catching and persuasive, positioned at the top of your web pages to capture the visitor’s attention. The trick is to focus on the benefits of the visitor - what’s in it for him or her? And making Web Design accordingly.