Usability and ease of navigation are very important elements in quality Web Design. Making the Web Design usable, functional and easy to navigate makes it easier for the website visitors to navigate around the website, and get the desired information that they are looking for. If you provide a number of options from which to select, keep the instructions clear and simple.
Making a user friendly and functional Web Design is very important in reducing the bounce rate for any website as visitors are enticed to navigate further. Also try to reduce the number of pages that a visitor must have to visit before reaching a page of his interest.