Important Website Factors that can be the Difference between Success and Failure- Part six
July 02, 2009

Lack of Clarity in Shopping Cart or Payment Module

Most potential customers are put off due to lack of clarity in shopping cart or payment module availability. Payment module should be very user friendly and easy to use. Buttons for payment and shopping cart should be more prominent, easily accessible and consistently placed.

Use of Alt Text for Images

Use of alt text for images in a website not only helps in increasing the user friendliness of the website but also helps in SEO of the website. Make sure that alt text is given for all the images used in website before making a website online.

Overuse of Keywords in Content

Overuse of keywords in Content can be very negative for any website both regarding Search Engine Optimization and Readers experience. Overuse of keywords creates bad impact in the readers mind and it also bears the risk of penalty from Search Engines.

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