A Marketing Strategy which has yielded very good results for many businesses is purchasing several variations or related domain names besides owning their company name as a ".com". In fact, purchasing supporting domain names for your company can pay off in big dividends—here's why.
1. Build your Brand. Owning domains related to your products and services send a strong and consistent message to your customers that you are the leader in your domain. A photographer, for example, could establish himself by owning domains related to cameras, weddings and portraits.
2. Reach to Global Audience. Although the "dot com" is the most common and valuable as company domain name, but extension opportunities still exist to purchase variations, such as country-specific domains like .ca, .us, .co.uk, .au and so on. These domain names can attract loads of regional traffic and dramatically increase your global reach.
3. Reduction in Marketing costs. A keyword-rich and highly targeted domain name can get you lots of organic Search Engine traffic. As a result, you spend less money to build traffic than by spending huge money on Pay-per-Click or other advertising models.
4. Dominate your Competitors. Owning several domains increases your chances of having more and more traffic and allows you to cut short the reach of your competitors.
5. Increase your Value. Domain names increases in value over time. By acquiring and using multiple domain names, you create a number of well-known, recognized and reliable secondary brands associated with your business and company.
MAPLEWEB is the Vancouver, (BC) Canada based company which is providing unmatched quality in Web Design, Web Development, Graphic Design, Flash Design, SEO and Internet Marketing since 2002. At MAPLEWEB, we combine our Business domain knowledge and years of experience with technology competence and proven methodologies and techniques to deliver results that ensure success for your Business. We are a leading Web Design Vancouver Company that believes in functional excellence and delivers it in very affordable price.